Did it work??
Heeeey guys! This is going to be the last blog I write in who knows how much time and would like to thank you all for reading and keeping up with my blogs, I hope you enjoyed this experience as much as I did. The topic for this last blog will be how effective the campaign was overall, and my personal thoughts on it. First of all, I'm really sorry I couldn't find any more media to show you, since I haven't traveled much by bus lately, and there are no more videos for this campaign, at least not at this very moment. Given all the data I provided on the last few blogs, I would say the campaign was very successful overall since it reached many people everyday, which means that those people will probably have Nike in mind when buying new running shoes. Also the amount of views their videos had in YouTube is a pretty good indicator of what were people thoughts on the campaign (even though there were not thousands of comments, it gives us a hint of what people think). Fro...
